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ABOUT US  |
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DUGA |
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DUGA Paints and Varnishes Industry with its registered office in Belgrade is a leading manufacturer in paints, varnishes, polymers and corrosion inhibitors industry. Duga is marketing and selling its range of products in the markets of Serbia and Montenegro, states of former Yugoslavia and is holding significant share of the markets of Russia, Ukraine, Belarus and Poland. |
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TRADITION |




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- "Duga" was established in 1895. as "The First Royal Serbian paints and Varnishes factory"
- After the WW I , year 1931, a company from Vienna "REINCHOLD, FLUGGER & BOECKING" bought "Serbian paints and Varnishes factory" and started production of our well known product Durlin-solvent based enamel.
- After the WW II, this company was nationalized under the new name "Paints and Varnishes Industry - DUGA"
- In the next thirty years, "Duga" has been invested in modernizing of technical infrastructure, manufacturing process, with obligatory respecting ethic principles, and became the largest paints and varnishes factory in the former YU.
- In the time of large and fast changes, after the 90s, "Duga" recognized new trends in business such as joint ventures, market internationalizations and making long term relations with strategy partners as the only way to succeed future leader position on the market.
- In 2005, "Belinka Holding d.d." - Ljubljana became the biggest individual owner and strategic partner of "Duga"
- 30.10.2007. "Helios d.d. Domzale Group" integrated with "Belinka Holding D.D.", Ljubljana, assuming the role of Duga's strategic partner.
- "Duga"'s incorporation into Helios Group evaluated through the following activity levels:
- Corporation reorganization
- Product programs specialization,
- Thereby commercial positioning as middle quality and price level products both industrial and decorative coatings on the market.
- As a part of the Helios Group, Duga has new possibilities at the existing, as well as access to the new markets.
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BUSINESS PHILOSOPHY |
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Starting point of our business philosophy is a customer and his demands for top quality products and services that he can find and consume in the market, but also frequent changes of his demands. Therefore, the very act of selling a product is only a small part of series of activities that we perform under the title: care for the customer. The sell of a product is accompanied by the complex info and logistic support: presentations, trainings, technical consulting, advertising material and literature, transport of goods to the customer, installation and maintenance of accompanying equipment, info-telephone service, etc. Responsible creating and managing business processes and resources, with obligatory respecting ethic principles lead us to the realization of fundamental goals and make us reliable partner in business, the first and the right choice of our customers. |
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QUALITY POLICY |
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When it comes to the quality, it is the foundation of our customers loyalty and decisive factor of our success. DUGA was certified both to the quality standards ISO 9001:2000 by Lloyds Register Quality Assurance and to the standard ISO 14001 by AQA-Europe for the companys environmental management system .
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MENAGMENT |
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DUGA - Coatings, Polymers and Chemicals
Viline vode 6, 11000 Belgrade, Serbia
Bojan Mikec, dipl.oec.
General manager
tel: +381 11 3217 539
fax: +381 11 2754 380
e-mail: bmk@duga-ibl.com
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